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Accredited by Times Higher Education
Accredited by NAAC: A Mark of Excellence
Ranked by NIRF: A Testament to Excellence
National Assessment and Accreditation Council
MBA WITH SPECIALIZATION IN
Marketing Management
Co-Creation
Co-Creation
Developed with marketers and brand leaders, the program mirrors industry practices in sales, digital campaign, and consumer behavior.
Innovation
Innovation
Explore digital marketing, AI-driven campaigns, consumer analytics, and brand management through experiential learning.
Strong Foundation
Strong Foundation
Build knowledge in consumer psychology, advertising, brand strategy, sales management, and marketing analytics.
Career-Driven Focus
Career-Driven Focus
Prepare for careers in digital marketing, branding, advertising, consulting, and market research.
Beyond Classroom
Beyond Classroom
Engage in live campaigns, market research projects, brand case studies, and sales simulations.
Authentic Certification
Authentic Certification
Graduate with a UGC-entitled degree in MBA specializing in Marketing Management and explore exciting opportunities in marketing and digital domains.
OVERVIEW
MBA with specialization in Marketing Management by GLA Online equips learners with the skills to thrive in a fast-paced, customer-driven world, from brand building to digital campaigns, market analytics to consumer psychology.
The program blends academic depth with industry norms. With live projects, case studies, and exposure to the latest marketing trends and tools. You’ll learn how to create strategies that sell, brands that inspire, and campaigns that convert.
SYLLABUS
Learn how the Online MBA program can help you upskill for today’s professional environment, including the subjects covered, course credits, and program structure.
| S. No. | Subjects | Category | L | T | P | J | Credit |
|---|---|---|---|---|---|---|---|
| 1 | Accounting for Managers | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 2 | Contemporary Managerial Economics | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 3 | Management Process and Organizational Behavior | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 4 | Business Statistics and Analytics | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 5 | Marketing Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| Total | 20 | ||||||
L => Lecture, T => Tutorial, P => Practical, J => Project Hours
| S. No. | Subjects | Category | L | T | P | J | Credit |
|---|---|---|---|---|---|---|---|
| 1 | Financial Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 2 | Research Methodology | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 3 | Operations Research | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 4 | Operations and Supply Chain Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 5 | Human Resource Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| Total | 20 | ||||||
L => Lecture, T => Tutorial, P => Practical, J => Project Hours
| S. No. | Subjects | Category | L | T | P | J | Credit |
|---|---|---|---|---|---|---|---|
| 1 | Strategic Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 2 | * (Choose any one subject)1. Corporate Governance and Business Ethics 2. Managerial Communication 3. Science of Well Being 4. Economy of India |
OPEN ELECTIVE - LIBERAL ARTS | 2 | 0 | 0 | 0 | 2 |
| 3 | * (Choose any one subject)1. Entrepreneurship and Innovation in Practice 2. Corporate Legal Environment and Policy 3. Ethical Leadership 4. Global Wellbeing and Human Flourishing |
OPEN ELECTIVE - LIBERAL ARTS | 2 | 0 | 0 | 0 | 2 |
| 4 | Consumer Behavior | DSC | 4 | 0 | 0 | 0 | 4 |
| 5 | Marketing of Services | DSC | 4 | 0 | 0 | 0 | 4 |
| 6 | Digital Marketing | DSC | 4 | 0 | 0 | 0 | 4 |
| Total | 20 | ||||||
L => Lecture, T => Tutorial, P => Practical, J => Project Hours
DSC => Discipline-Specific Core
| S. No. | Subjects | Category | L | T | P | J | Credit |
|---|---|---|---|---|---|---|---|
| THEORY | |||||||
| 1 | International Business Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 2 | Project Management | MAJOR | 4 | 0 | 0 | 0 | 4 |
| 3 | Sales and Distribution Management | DSC | 4 | 0 | 0 | 0 | 4 |
| 4 | Customer Relationship Management | DSC | 4 | 0 | 0 | 0 | 4 |
| 5 | Advertising Management | DSC | 4 | 0 | 0 | 0 | 4 |
| PRACTICALS | |||||||
| 6 | Research Project | PROJECT | 0 | 0 | 8 | 0 | 8 |
| Total | 28 | ||||||
L => Lecture, T => Tutorial, P => Practical, J => Project Hours
DSC => Discipline-Specific Core
MBA LEARNERS
What Current Learners Say About GLA Online
As a first-year online MBA student at GLA Online, I’ve found the experience truly enriching. The emphasis on teacher–student interaction ensures a quality education, while the program’s flexibility allows me to balance my professional and academic commitments seamlessly.
Yatika Thakur
(MBA, Pursuing)
I’m happy to be part of the GLA Online MBA program. The supportive faculty, easily accessible study materials, and helpful recorded lectures make it easy to balance work commitments while staying on track. Thank you, GLA Online, for a wonderful learning experience.
Somya Singh
(MBA, Pursuing)
Following my brother’s recommendation, I joined GLA Online as a postgraduate student and had an excellent experience. The industry-led Masterclass series greatly enriched my learning, and I highly recommend the GLA Online MBA for its balance of professional growth and academic excellence.
Elavarasi Kumar
(MBA, Pursuing)
Choosing GLA’s Online MBA was a pivotal career decision. I needed a program that combined quality education with the flexibility required of a working professional. I highly recommend this program for having a degree with maintaining job.
Venkateswarlu Munagapati
(MBA, Pursuing)
GLA’s Online MBA in Business Analytics has been a transformative experience. Thanks to the practical curriculum and supportive faculty, I’m already confident in recommending GLA Online to others, even just one year into my studies.
Shubham Sharma
(MBA, Pursuing)
GLA’s online platform offers excellent flexibility for balancing work and study. Interactive sessions and case studies ensure the learning is practical, providing a comprehensive education that holds the same value as an on-campus degree.
Manish Pandit
(MBA, Pursuing)
Choosing the Online MBA in IT at GLA Online has been a pivotal career step. With its focus on emerging technologies and leadership, the program equips tech professionals to navigate the evolving digital landscape and transition into leadership roles.
Priyansh Agrawal
(MBA, Pursuing)
Pursuing a master’s degree seemed impossible while working, but GLA’s online program made it attainable. The flexible schedule and supportive environment have been truly transformative. I am grateful to GLA Online for providing a platform that fosters such meaningful career growth.
Vanshika Sharma
(MBA, Pursuing)
GLA Online’s MBA gave me the strategic direction to scale my business. Its data-driven curriculum improved operational efficiency and resource management, adding a strong layer of professionalism to my ventures. An invaluable program for entrepreneurs focused on sustainable growth.
Kapeesh Garg
(MBA, Pursuing)
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FAQs
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General
Yes. The online MBA from GLA Online University is offered through the online mode under proper recognition, ensuring the degree is valid for employment, further studies and government examinations.
Candidates must have earned a bachelor’s degree from a recognised university (any discipline) to be eligible for the Online MBA at GLA Online University.
The Online MBA typically spans two years, organised in four semesters, enabling structured progression of study.
The program offers a variety of specializations such as Marketing Management, Finance Management, Human Resource Management, Supply Chain Management, Business Analytics, Information Technology Management, Operations management, and Banking and Financial Services.
The program is delivered via online lectures, interactive learning modules, case-studies and assignments; students can access content remotely, allowing them to balance professional and personal commitments in a flexible manner.
The university offers career support services including industry-relevant specializations, placement guidance, mentorship, and networking opportunities through its online programs.
The Online MBA in Marketing Management opens advanced career opportunities by strengthening expertise in strategic marketing, consumer behavior, brand management, digital marketing, and market analytics. Graduates typically begin or advance into roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, Product Manager, Market Research Analyst, Advertising Manager, and Business Development Manager. The specialization also supports careers in areas like customer experience, marketing strategy, corporate communications, and e-commerce marketing. With further experience, professionals can move into leadership positions such as Marketing Director, Head of Marketing, or Chief Marketing Officer (CMO), and many also pursue consulting or entrepreneurial ventures in the marketing domain.
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+91-9568536853
onlineadmissions@gla.ac.in